{"id":1,"date":"2020-07-13T06:00:00","date_gmt":"2020-07-13T10:00:00","guid":{"rendered":"https:\/\/magiclite.com\/?p=1"},"modified":"2020-07-16T17:54:17","modified_gmt":"2020-07-16T21:54:17","slug":"brand-press-release","status":"publish","type":"post","link":"https:\/\/magiclite.com\/news\/brand-press-release\/","title":{"rendered":"Magic Lite Unveils New Logo, Fresh Website &#038; Enhanced Content"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/magiclite.com\/wp-content\/uploads\/2020\/03\/MagicLite_logo_tag-1024x231.jpg\" alt=\"\" class=\"wp-image-4398\" width=\"565\" height=\"127\"\/><figcaption><br><\/figcaption><\/figure><\/div>\n\n\n\n<p><strong>FOR IMMEDIATE RELEASE:<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size\"><strong><span class=\"has-inline-color has-magic-dark-grey-color\"><em>The 35-year-old company\u2019s refreshed branding reflects their commitment to<\/em> <em>customer innovation in the lighting industry.<\/em><\/span><\/strong><\/p>\n\n\n\n<p>TORONTO, Ont., July 14, 2020 &#8212; Canada\u2019s trusted source for architectural and specialty lighting solutions, Magic Lite, has launched a new, easier-to-navigate website featuring their refreshed logo, branding and messaging. Their new look and feel is a reflection of what their distributors asked for: modern branding and a website with improved usability, search functionality and visuals that demonstrate Magic Lite\u2019s commitment to customer innovation in the industry.<\/p>\n\n\n\n<p>Customer and sales-agent feedback guided Magic Lite\u2019s rebranding process, putting a modern look and simple functionality at the forefront. The new logo is striking and much simpler than its predecessor while retaining visual references to lighting. The made over logo is a graphic, two-tone letter M in royal blue and teal and the company name is still in recognizable bold all-caps.<\/p>\n\n\n\n<p>Besides the new look, Magic Lite introduced updated messaging that reflects the company\u2019s heritage and dependable reputation. New taglines include \u201cyour trusted lighting partner\u201d and \u201c35 years of customer-focused innovation and reliability.\u201d In addition, the new messaging puts emphasis on Magic Lite\u2019s dedication to its customers, seeing each one as a long-term partner. \u201c<em>Your<\/em> success is <em>our <\/em>success,\u201d the new website reads. The site will also feature news articles and videos highlighting their product applications and new technology so their customers can stay up to date on the latest trends in lighting.<\/p>\n\n\n\n<p>\u201cWe are thrilled to share the new branding for Magic Lite because it truly reflects our commitment to and history of customer innovation,\u201d says Tom Penton, President of Magic Lite. \u201cWe have earned our customers\u2019 trust by delivering personal customer service, proven product quality and innovative end user solutions for more than 35 years. Our new branding and website continue that legacy, making choosing and sourcing the perfect lighting for every project even easier.\u201d<\/p>\n\n\n\n<p>Magic Lite can be found online at <a href=\"https:\/\/magiclite.com\/\" target=\"_blank\" aria-label=\"undefined (opens in a new tab)\" rel=\"noreferrer noopener\">https:\/\/magiclite.com\/<\/a> and on <a href=\"https:\/\/www.linkedin.com\/company\/magic-lite\/\" rel=\"noopener\">LinkedIn<\/a><\/p>\n\n\n\n<p><strong>About Magic Lite<\/strong><\/p>\n\n\n\n<p>Over the course of more than 35 years, Magic Lite has built a reputation as a trusted supplier of top-quality architectural and specialty lighting products for the Canadian market. From the latest in LED to tried-and-true traditional technologies, Magic Lite is proud to offer a broad spectrum of architectural and specialty lighting options that ship daily from Burlington, Ontario and through a network of distributors across Canada.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>After 35 years, Magic Lite makes some big changes to their look, feel and the way they serve their customers. The company\u2019s refreshed branding reflects their commitment to customer innovation in the lighting industry.<\/p>\n","protected":false},"author":3,"featured_media":4414,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[52],"tags":[],"class_list":["post-1","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-updates"],"acf":[],"_links":{"self":[{"href":"https:\/\/magiclite.com\/wp-json\/wp\/v2\/posts\/1","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/magiclite.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/magiclite.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/magiclite.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/magiclite.com\/wp-json\/wp\/v2\/comments?post=1"}],"version-history":[{"count":0,"href":"https:\/\/magiclite.com\/wp-json\/wp\/v2\/posts\/1\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/magiclite.com\/wp-json\/wp\/v2\/media\/4414"}],"wp:attachment":[{"href":"https:\/\/magiclite.com\/wp-json\/wp\/v2\/media?parent=1"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/magiclite.com\/wp-json\/wp\/v2\/categories?post=1"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/magiclite.com\/wp-json\/wp\/v2\/tags?post=1"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}